With a policy of continuous improvement the Cardinia Club sought to attract a wider range of patrons by an attractive offer.
The first stage of development was a sports bar with four distinct occupancy zones accessible to a wider mix of patrons.
Tabcorp executives say this has delivered the highest growth rate of any wagering venue in Australia.
The ongoing development under the Master Plan envisages bold retail, lifestyle and hospitality strategies targeted at the local demographics where the growth is amongst the highest in the state.
The Cardinia Club seeks to be a presentation venue with its roots firmly fixed in the local community.
Terry MacDonald from the Club owner, the Pakenham Racing Club, has commented â€œwhat stood out for me in dealing with Bate Design was their business acumenâ€.